Episode 32

full
Published on:

27th Feb 2025

Perfect Timing Beats Perfect Products with Paul Orlando

🎙️ Unlocking Perfect Product Timing with Paul Orlando: Why Now?

Join us for an insightful conversation with Paul Orlando, author of "Why Now? Good Timing Makes Great Products" as we explore the critical role of timing in product development and startup success. Drawing from decades of experience as a founder, advisor, and professor, Paul shares fascinating frameworks for understanding market timing and making strategic product decisions.

🔗 Essential Links (Start Here!):

Full Episodes: https://product-driven.captivate.fm/episodes

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🔍 Key Discussion Points:

The myth of "first-mover advantage" and what research really shows

Historical case studies of products that were "too early" vs "just right"

How timing drivers like technology, regulation, and crises create opportunities

Framework for evaluating if your organization should move fast or wait

Practical approaches to timing product launches and feature releases


⏱️ Episode Timestamps:

00:00 - Introduction and Welcome

02:36 - Paul's Experience with Early Audio Social Networks

04:51 - Evolution of Software Platforms and Market Waves

06:20 - First Mover Advantage: Myths and Reality

08:45 - Historical Example: AT&T's 1960s Video Phones

10:54 - Case Study: Early Mobile Photography Challenges

13:20 - COVID as a Timing Driver

19:25 - Frameworks for Evaluating Market Timing

21:51 - The Impact of Infrastructure Costs on Innovation

24:40 - Final Thoughts and Resources


📚 Featured Book:

"Why Now? Good Timing Makes Great Products" by Paul Orlando

Available on Amazon


🌐 Additional Resources:

Paul's Blog: https://startupsunplugged.com


🎯 Ready to master product timing? Subscribe to Product Driven for weekly insights on building successful products. Hit that notification bell to never miss an episode, and join our community of innovative product leaders!

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About the Podcast

Product Driven
How to build better software and software teams
Building software products requires caring more about the product than it does the technology used to build the product. On this podcast, we discuss bringing a product driven mindset to every step of the product development process.

About your host

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Matt Watson